Background Paths
Background Paths
The guest intelligence platform

Knowyourguests.Growyourvenue.

Reviews, feedback, content and CRM from one tap at the table. AI reads it all and tells you what to do next.

Tap the card

No app. It just opens.

1 · Tap2 · Review3 · Follow4 · Insight

The platform

One tap in.
Intelligence out.

01

Collect

  • Google reviews
  • Custom feedback forms
  • Instagram followers
  • Guest photos & video

02

Understand

  • AI review insights
  • Sentiment & themes
  • Competitor ranking
  • Content performance

03

Act

  • AI recommendations
  • Guest CRM
  • WhatsApp marketing
  • Rewards & win-backs

Collect · Google reviews

More reviews.
Higher rank.

Guests tap a card and post a ready-written Google review. More reviews lift you in search and AI answers.

  • No app
  • Under 30 seconds
  • No gating

Your Venue

Enjoyed your visit?

Tap a review to post it on Google.

Lovely evening. The pasta was perfect and the staff were so attentive.
Great brunch spot. Fast service, spotless, and the coffee was genuinely good.
Warm service, good music. The kind of place you recommend to friends.
Post on Google

Collect · Feedback forms

You ask.
They answer.

Upload your paper form as a PDF and we rebuild it as a link guests fill in. Every answer lands in one inbox.

  • Import your PDF
  • Private option
  • One inbox

Your Venue

How was your visit?

Food

12345

Service

12345

Ambience

12345
Anything we should know?
Send feedback

Collect · Followers

One tap.
New follower.

Your Instagram follow button appears right after the review.

  • 1-tap follow
  • At the happy moment
  • Follows tracked

Thank you!

Follow us to see what's next.

@yourvenue

Restaurant · Instagram

Follow

Review posted · Thanks again

Collect · Guest content

Guests shoot.
You post.

Guests film the table, AI screens it, and you approve what goes live.

  • No app
  • AI-screened
  • You approve

Guest content

Truffle pasta · golden hour

Table 7 · Instagram Reel

Truffle pasta · golden hour

Approved

Understand · AI insights

AI reads
every review.

Sentiment, strengths, weak spots and how you rank against nearby venues, in plain English.

  • Sentiment & themes
  • Competitor rank
  • Content performance

AI insight

Rating 4.6

Guests rave about service. Weekend waits are your weak spot.

72% positive20% neutral8% negative

Strengths

Friendly staff · Great coffee · Clean space

Fix next

Weekend wait times · Parking info

Rank among nearby venues

#2 of 6

Sample data

Act · CRM & marketing

AI says what's next.
You send it.

Recommendations become WhatsApp win-backs, rewards and broadcasts to a guest list you own.

  • Guest CRM
  • WhatsApp
  • Rewards

Recommended this week

Win back 214 guests inactive 60+ daysWhatsApp
Thank 38 repeat guests with a VIP offerReward
Send a weekend broadcast to your guest listBroadcast

WhatsApp win-back

“We miss you! Here's a treat on your next visit.”

Send to 214 guests

Sample data

Get started

Ready
to grow?

Start with reviews and followers. Add the rest anytime.

Talk to sales

Email

The full intelligence platform for a single venue.

Google reviews, feedback forms & followers
AI insights & recommendations
Guest content with approvals
Guest CRM & WhatsApp marketing
Contact us